Apple’s Obsession With Secrecy May Be A Self

The group was formed after an Apple employee famously left an iPhone 4 prototype in a bar in 2012 device was recovered and subsequently described detail by Gizmodo.

The training session featured videos coque iphone 4s silicone amazon in which Apple employees can be heard talking about the need for secrecy. I see a leak in the press, for me, it gut wrenching, one says. really makes me sick to my coque et ecran samsung j3 2017 stomach. a tech reporter I witnessed Apple wall of secrecy firsthand many times. Sources with ties to the company often suddenly register a look of disquiet when asked about Apple, then nervously close down the conversation. Nobody wants to risk disfavor, and possible abandonment, by the world biggest tech company.

I have several friends who work for Apple, and we never talk about the company. If, for some reason, the conversation moves around to something related to Apple, I can feel the wall go up to talk about something else.

The Outline story reveals that Apple has gone further with its secrecy efforts than most of us even imagined. Has Apple established a of fear among employees, suppliers, and contractors samsung j3 coque liquide paillette I heard different answers to question from people in each of these communities.

Steve Jobs introduced the original iPhone on January 9, 2007. [Photo: courtesy of Apple]Apple love of product secrecy probably started with Steve Jobs, who was a master marketer, a master showman, and a lover of the big reveal. Jobs more thing truly delighted the Apple faithful and really units.

Secrecy is arguably more important to Apple than to other companies because of the way coque samsung a40 Apple prices and sells its products. It true that Apple products are thoughtfully and meticulously designed, and its famously tight hardware and software integration pays big dividends in the final user experience. But Apple, in the cold calculus of features and specs, gets far more money for coque samsung galaxy j3 2017 batman its products far higher profit margins its competitors.

How Apple is in large part a coque samsung galaxy j5 2016 wood product marketing company. The market value coque iphone 4 squeezie of the products is dictated by the way consumers can be made to feel about them. coque iphone xs It often been said that Apple products are that they have a way of conferring status on the owner. I believe that consumers truly do feel this way about Apple products in a way that they coque samsung j5 2017 chat don do about, for example, Samsung products.

It takes a lot of marketing genius to build, cultivate, maintain this reality. Secrecy and tight control of the narrative around new products are ingredients.

This approach worked during the Jobs era and, I argue, it still works, albeit in a slightly different coque samsung j3 2016 sable mouvant way, in the Tim Cook era. Today Apple lives at the heart of a never ending media windstorm, the subject of constant attention from 24 7 Apple blogs, general tech media, mainstream media, and Wall Street. It also a far richer and more powerful now than in the days of Jobs.

These days, leaks play coque samsung a7 a big role in the buildup to a new product announcement, I argue. The full hype cycle around new Apple products with very first rumors and leaks a steadily building drama that leads up to the pleasurable suspense before the launch, the delight of the reveal, and (hopefully) the consumer to buy it in the days and weeks following the event. The leaks are like little splashes of gasoline that keep the samsung galaxy j3 coque iphone newarrival 2017 coque lapin silicine fire building coque iphone 4 coque samsung a50 chamallow throughout.

Tim Cook said in 2012 that he intended to down on product secrecy, in general (there are some recent exceptions), Apple has had a harder time than it once did keeping news bottled up. In recent years, Apple events coque samsung j5 2016 avion have had fewer and fewer surprises, even after Tim Cook talked about doubling down on secrecy. was a time when, as a rule, almost nothing leaked.

While coque samsung j5 2017 je peux pas jai leaks can help build interest in upcoming products, they can also directly hurt the sales of those devices that are already on the market. Case in point is coque liquide samsung j3 2017 the upcoming iPhone 8, which will likely be unveiled next fall. Apple, of course, wants consumers to keep buying the iPhone 7 and iPhone 7 Plus that are available today, and not hold out until late this year to buy the iPhone 8. In fact, Cook said during Apple last earnings call with analysts that stories like this one have led to softer than expected sales of existing iPhones.

In the end, Apple obsession with secrecy and drastic steps to stop leaks may only perpetuate the problem by placing a higher value on the leaks. For people like me, details on unannounced Apple products or services are game. Regularly breaking such stories can be a career making habit for some tech journalists. Readers, it turns out, like to read about things Apple really, coque samsung j5 silicone transparente really doesn want us to know about. How truly useful this kind of journalism is remains a question for another day.

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